Malditah Musings

Marketing: Putting the 'I' in Moleskine fostering an emotional tie to a product is still an effective marketing tool for the Moleskine. The little black notebook originally manufactured by a small family-owned company in the city of Tours, was revived in 1997 by a small Milanese publisher and have built up a "symbol of nomadism" - within its pages, one is led to believe, lies culture, imagination, memory, travel and personal ...